A brand creation project in two parts, carried out with long standing client Guy’s & St Thomas’ Foundation which has helped simplify and strengthen comms and engagement with target audiences

Firstly - brand strategy development to explore options for hierarchy and independence and create a new portfolio of 5 brands to give distinction to the organisation’s diverse range of work across B2B and B2C audiences (informed by stakeholder research)

Secondly - creative and proposition development for new brand Impact on Urban Health to represent work focussed on health inequalities in urban areas and connect with national and international audiences

The work created space for the three areas of Guy’s & St Thomas’ Foundation fundraising with the NHS to have their own identity in order to grow income, and enabling Impact on Urban Health to connect with audiences beyond local boundaries and associations with the NHS

It was/is a bold strategy and the approach was to view this as developing a commercial brand portfolio rather than one for the charity sector

We worked alongside a core client executive team with the output covering full strategic brand architecture (positioning / proposition) / narrative, and brand identity (with Why Not Associates / David Ellis), including implementation across key brand assets such as reports and website

A multi-faceted project carried out in distinct parts – awarded largely on the strength of our dragonfly work

The scope covered defining a core value proposition (post dragonfly launch), that would have as much power internally as externally, new expressions of the brand narrative and its core services, plus a development of the existing logo (with de&co), and visual refresh / recalibration of the website – utilising the existing back end framework

Again in a collaborative way, and supported at key points by Blue Hat Man, we involved key internal stakeholders to help build a story for the brand that captured how people who worked there really felt about it

We then expressed that in a compelling way for it to have resonance with existing and prospective customers

Ideas built on a product truth

In a category that can often be seen as impersonal, and often driven largely by generic statements, we wanted to add personality to the Risk Advisory brand

‘Intelligence delivered ingeniously’, and ‘the human advantage’ are two core thoughts that helps put the focus on the engine of the business – its people, and the inventive ways they go about their business

We’ve since helped develop an approach to business development credentials presentations that can be tailored for each specific service

We worked alongside Blue Hat Man, the change enabling C-Suite advisory practice

Our brief was to help add ‘creativity’ to an overarching strategic piece that saw part of The Risk Advisory Group spun out to create a new and distinct separate entity, with a unique product positioning and offering

Work covered name exploration and a full brand identity, in collaboration with our long-term creative partner David Ellis through design studio de&co

That in itself seems pretty standard but what characterised the project was the true collaborative / shared agenda nature of the work, developed in an agile way involving numerous division heads

That process helped produce more powerful work, that had real ownership throughout the new business unit – which ultimately helped implement it across all touchpoints and stakeholders

Giving the management team a degree of confidence at launch too

Strategy is not a plan – it is a process to help overcome obstacles – to achieve a goal – and here, the branding strategy helped do just that

Continuing our work for The Manchester United Supporters Trust (MUST), help in creating the vehicle to build interest in an official, Club backed Fan Share Ownership scheme, and developing (not shown) confidential presentations for a range of broad stakeholders to elicit their participation / support

As a simple call to action Sign For United didn’t need to be any more complicated – and to generate as much interest as possible at launch United legend Eric Cantona agreed to be involved

Writing headlines for his approval was fun!

Our thanks to photographer Neil Bedford and The Telegraph Magazine for allowing usage of Eric’s image, OCEAN Outdoor for their support in securing strategically placed sites, and Andy Altmann for his support on styling and typography

A meaningful 100,000 + fans have initially signed, registering interest and once full details of the scheme are launched the expectation is that number will increase dramatically

Fans sharing in ownership of their Club is now a real possibility with the forthcoming Fan Share Scheme and having been involved with MUST over 12 years across strategic, creative and commercial aspects of their campaign, including meetings with the Club - our take-out is with determination and passion (and patience), absolutely anything can be achieved

A new indoor cycling experience energising the body and mind, located in London’s Embassy Gardens, Nine Elms Lane.

We worked with the founder to help create a distinctive and competitive brand, covering positioning, proposition, brand name and visual identity.

With a primary audience of 25 to 55 year old ‘urbanite’ women we developed a proposition based on ‘flow’ - the connection between health and happiness and being immersed in the psychological zone.

The brand name Static is a play on words. The bikes are fixed to a spot in the studio, but the experience through movement, sound and energy is powerful and electric. The movement and momentum is within the body and the mind.

The brand purpose is to help people’s lives flow, and that is achieved through the science and intelligence of class structure, and achieved through immersive indoor cycling classes and training programs.

The ‘S’ logo ident is a graphic representation of the pedals of a bicycle in motion.

Essentic is a people based enterprise, helping companies and individuals discover hidden talents, that build on unique strengths and skills.

Basically it’s ‘people tech’ utilising proprietary tools and insights to help companies become more competitive, and individuals progress in their careers and ‘self’.

Chaired by Dan Cable, Professor of Organisational Behaviour at London Business School, and led by executive team John Wills and Ingrid Wills, Essentic works with a number of world leading organisations, helping establish working environments that help people play to their strengths.

We worked closely with the management team to position the brand as they grew in a competitive environment, and critically define a core proposition for the business to take them forward.

We additionally helped give creative guidance on brand expression across the website, social media and collateral.

Our core organising thought was POWERFUL PEOPLE DELIVERED, and alongside that ways of giving power to the brand ‘E’ icon to help develop it as a kite mark of excellence.

We have been working with the Royal Academy of Engineering fundraising and development leadership team, alongside our long term creative partners Why Not Associates, helping redefine the core positioning and proposition for this prestigious prize.

The Prize champions bold, groundbreaking innovation in engineering that helps humanity survive and thrive.

It celebrates engineering’s visionaries and helps inspire creative minds, particularly the next generation of engineers.

Past recipients have included the internet and worldwide web, controlled release large molecule drug delivery, digital imaging and GPS.

We are currently helping develop a specific campaign to help broaden interest and appeal amongst corporate and individual donors to enable The Prize to help push the boundaries of engineering across all of its disciplines and applications.

We created this brand property for The Transformation Trust, a secondary school grant giving charity. 2020 will see the 10th anniversary of the event, and a milestone in giving around 100,000 disadvantaged secondary schoolchildren a day that could shape their future lives.

Rock Assembly was conceived as an end of term bash at London’s O2 and is now held at Wembley, with a Futures Fair an integral part of the day's activities.

https://www.youtube.com/watch?v=wlk8TW3Z3lE

We've helped develop the concept, sign up musical talent for the show and give advice on sponsorship.

We now work across bespoke activity programmes helping brands connect with schools and pupils in highly innovative ways.

Guy’s & St Thomas’ Charity is a project led client covering strategy and creativity.

As part of a strategic review we carried out with them during 2019 we are now working with the leadership team on a positioning and proposition / identity scope of work for a distinct part of their urban health work.

Previous projects have included a non corporate, corporate film to launch their new strategic direction in collaboration with creative partners Why Not Associates, including a range of reports / collateral.

Film on GSTTC landing page

https://www.gsttcharity.org.uk/who-we-are

And a Child Obesity project, finding ways to communicate the charity’s work in this area in new and innovative ways.

A new premium sports and leisurewear range for men and women. Inspired by motorsport and dedicated to performance.

https://pointzerozeroone.com

The brand has been incubated within The Cernis Collective, and is now on ‘test’ to establish an appetite for the brand, explore price points, product range appeal & performance and develop retail partnerships, to help build a longer term strategic direction.

Functional and technical fabrics, quality design styling and detailing, with a broad competitive set across sports, leisure and athleisure.

.001 / Point Zero Zero One relates to the thousandth of a second timing used in many motorsports (F1, MotoGP, WEC, Indy, FormulaE, GT), and across performance sports too (Winter, Swimming, Cycling).

It’s a truth, .001 is the ultimate point of difference. The margin of success, and often determines a place on the starting grid or even Championship points. In Formula One history 85 races have been won by a gap of under a second.

It’s the performance goal every team, driver, rider strives for. To win!

The brand palette is purposely monochrome, for the sole purpose it is a non tribal brand for followers of motorsport. From the most recent GPDA survey across 203 countries - 80% of fans don’t follow a particular driver and 30% support more than one team. In that sense if you are one of the 20% you can wear your bright yellow Valentino Rossi tee shirt under a .001 hoodie. It won’t clash. Or a glorious red Ferrari jacket over one of the brands’ mid layers.

We wanted to avoid colour clashes but also give the largest group of motorsport followers (from armchair to fanatics) a brand that had the essence of their sport (Speed) at its heart, without signalling a particular colour.

But if you don’t follow motorsport at all, then we know there’s room (and desire) in the wardrobe and kit bag repertoire for a beautifully designed, well made solid colour piece or two.

Range design and development has been in collaboration with Paul Taylor and his product design agency IIID.

The brand look and feel has been created with our long term design and image creation partners Why Not Associates and in particular Clayton Welham who acts as brand creative director.

The original brand logo was created in a collaboration between ourselves, Robin Powell and Mammal Design.

Having helped so many brands over the years to gestate, develop, launch and grow it only seemed natural we should create a strategic brand asset of our own - and apply all our knowledge and craft skill to hopefully creating a powerful and sustainable enterprise.

We have been working with this prestigious school helping conduct a strategic review, looking at how College presents and markets itself.

Alongside a more focused positioning, a new identity and collateral have been developed in collaboration with our long term creative partners Why Not Associates.

Including a series of five web films to bring CLC's personality to life - in human ways - and help with pupil recruitment.

Our work with this new, category disruptive brand goes from supporting the founders with the development of the initial product concept to helping them through a successful crowdfund - with brand positioning, brand narrative and visual identity along the way.

We are now helping with a forthcoming launch, a distribution strategy / trade presentations and overall brand identity for packaging and other collateral. 

The Institute for Teaching is a new organisation developing a suite of world-class programmes to help develop teachers from initial training through to mastery.

We are working with the founding management team and our long term partners Why Not Associates to develop a brand positioning / framework and a visual brand identity, that will help see it transition into University status as it builds its reputation and reach.

Work is expected to appear late 2016, early 2017.

We helped repositioned and rebrand this owner managed business, giving the brand a more energetic and confident personality and with creative partners Mammal, a stronger brand identity.

And in the highly competitive sports equipment market we've created a shorthand for the brand ND:R to help stand out and memorability.

We've looked at every aspect of the business and along the way developed collaborations to help create new routes to market and additional revenue streams - a potential tie up with the Vector Martini speedboat world challenge as an example.

Hemmingford Grey's brand didn’t suit the sassy, vibrant character of their bags, nor that of its founder. Working alongside Mammal we helped give the brand a distinctive tone of voice, competitive positioning, some modern, understated sass with a bright hot pink, a floral pattern and a bold and bubbly logotype. 

The pattern has become a cornerstone of the brand using it for linings, supporting languages and even featuring in a contemporary classic photoshoot shot with still life photographer Mike Tinney. 

We are helping Stand Against Violence professionalise their marketing activities and raise their profile for the crucial work they do in helping keep young people safe.

The first thing we did was refresh their identity but wanted to look at the brief through the eyes of young people. We worked with design students from Leeds Metropolitan University. The work you see was conceived by Carrianne Walker and Pete Mitchell and developed with our guidance.

We are helping open doors for the charity and develop a corporate fundraising programme too.

Here's an interview from The Marketing Society website about our involvement.

marketingsociety.com/the-library/wh… 

A long term fundraising campaign for Cheltenham Ladies' College.

Aligned to their Mission and Values and commitment to the future well-being of girls we helped create Flourish, and with creative partners Why Not Associates developed an initial mailing programme to key stakeholders.

A separate brand identity was created to our main College branding to give the fundraising drive focus and its own unique identity - yet within an overall CLC brand portfolio feel.

Following our work with Antler we were asked to take a look at their sister brand Revelation. Again working with Mammal we created a new tone and language for the brand, totally re-positioning it strategically - where style and good value meet for all generations.

A total rebrand followed that keeps the two brands distinctly separate but gives Revelation a strong and competitive positioning to build on existing retail relationships.

The work here is part of the trade launch package to start to introduce the new philosophy behind the brand.

één and Canvas are leading Belgian state broadcast brands - and long standing clients of our creative partners Why Not Associates.

Think BBC1 and BBC2.

In a recent brand refresh and re-positioning for both stations we worked as part of the client / agency brand team - contributing strategic insight and input into creative direction for both on-air and off-air messaging - eventually helping write the mental brand identity - the guidelines that help inform how the brand is positioned and acts in all brand communications.

With creative partners Why Not Associates we helped develop the launch brand identity for the new press standards organisation IPSO.

Covering all internal and external collateral.

Beginning with a wide ranging audit across a varied stakeholder group we also helped develop the organisation's Vision, Mission and Values.

Backed by The Football Supporters Federation and a growing army of club based fan groups, Vote Football is a campaign set up to allow fans of all clubs to tell their current and prospective politicians they will be 'voting for football' on May 7th.

In essence voting for the candidates and parties that will support legislation to reform the way football clubs are run.

The campaign gives football fans a voice and comes after a great deal of lobbying by supporter groups urging political parties to write football reform into their manifesto.

It seemed only natural to use 'vote' as the basis for the campaign concept and the whole campaign was set up in a matter of days. 

Using proprietary technology the website allows fans to send Parliamentary candidates in their area a message by simply inputing their postcode.

The number of constituencies messaged, total messages sent and other data changes in real time on the dashboard as more fans participate.

The site was built by Advanced Company Software with graphic styling by Mammal Design, working alongside The Cernis Collective.

We worked with the executive management team helping re-energise the brand and business.

Talking the lead strategic role we developed a positioning and proposition for the brand and working alongside design partners Mammal bought that to life across a number of channels and touchpoints, in a striking new brand identity.

A broad range of collateral material was produced to help support trade and consumer initiatives.

With a brand identity created over 20 years ago we were asked to carry out an in-depth audit amongst a broad range of stakeholders to help understand the relationship between the brand personality and how it expressed itself across the entire organisation and external touchpoints.

The output was a totally new brand identity that fits the charity's youthful, dynamic and positive brand personality.

Created in collaboration with Why Not Associates the new look is currently being integrated into all aspects of the charity’s work and relationships with corporate partners.

In a brutally competitive category, where stand out on limited funds is crucial the T will act as a strong branding device.

One key challenge was to create an identity that was flexible and adaptable for use across a wide range of stakeholders, in a variety of ways through an in house design studio to minimise costs.

We have helped create a number of images for internal and advertising related activities and over time new expressions of the identity in different colourways will appear.

Our rebrand work won Marketing's 2012 Design Award which recognises the use of design in contributing to effective marketing and adding value to the bottom line.

Photography by Ashley Jouhar

Our awareness campaign for the Motor Neurone Disease Association. The campaign strategy was to focus on one specific aspect of the disease, which kills five people a day in the UK - the loss of voice.

The aim of the campaign is also to broaden awareness of the Association and the disease itself.

National posters, social media banners and LOST postcards for local MNDA branches to put in newsagents' windows.

Creative Director: Steve Grime

Writing: Justin Cernis & Steve Grime

Photography & Art Direction: Maurice Addow

We act as communication and commercial advisors to the Trust, specifically on communications strategy.

We have helped bring the Green & Gold supporters’ campaign to life creatively across a number of channels and have helped build revenue generating commercial partnerships.

Along the way winning a Marketing Magazine Design Award for adding value to the bottom line.

Concepts: The Cernis Collective.

Art direction and Typography: Why Not Associates / Nooruddean Choudry

aving won a couple of Marketing Design Awards over the past few years we were asked by Haymarket Publishing / Marketing Magazine to create a new identity and advertising campaign for the awards.

The challenge is to raise the status of the awards and to appeal to a broader brand owner and creative community.

Marketing Design Awards recognise creativity and marketing effectiveness in equal measure. 

he work was created in collaboration with design partners Mammal.

Established over 50 years ago SGI - an international language school was losing pace in an increasingly competitive and changing market.

We carried out a strategic brand review, developed a new positioning and in collaboration with Mammal Design created a totally new look and feel for the organisation - covering all aspects of communication and collateral.

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Living Positively With AIDS is a campaign run by care organisation New World International.

It raises funds through sales of glass bead lapel pendants made by mothers from Maasai villages – with funds going directly back to the families blighted by AIDS, including cleaner water systems, sanitation and medical supplies.

We helped secure a retail partnership with adult store Harmony who sold the pendants and promoted the cause in-store and via other owned channels, and donated media space.

We liked the symmetry between the pure adult hedonism of Harmony and an AIDS project to create noise and attention on zero budget.

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Concepts: The Cernis Collective.

Typography: Andy Dymock. Photography: Karin Berndl. Additional writing: Chris Bowsher, Frances Leach

A grass roots brand experience opening new routes to market and giving the brand a new language to connect with a music loving audience. Over 100 bands playing in the brand's heartland over a 3 month period.

We created the brand property and project managed the complete programme of activity.

Central to giving the programme of activity a grass roots, authentic non commercial 'logo simply slapped on a music event' feel we utilised the core brand palette in communications without overt branding.

One of the reasons many bands gave their services for free.

Art Direction Tom Dibb